| Coming February
19th, 2013 |
twitter.com/pobronson twitter.com/AshleyMerryman facebook.com/topdogbook |
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On your mark, get set—the New
York Times bestselling authors of NurtureShock
return with a groundbreaking new book on the science of
competition. For a decade, it’s been a constant drumbeat, from our nation to corporations to employees to our youngest students: we must all be more competitive. But no one’s really given us an understanding of how to compete. Finally—that’s about to change. As President Dwight Eisenhower said,“What counts is not necessarily the size of the dog in the fight – it's the size of the fight in the dog.” In TOP DOG, Po Bronson and Ashley Merryman reveal the size of the fight in all of us. TOP DOG reveals the hidden factors behind every sort of win and loss—from bringing home a Gold in Olympic swimming to bombing the SAT. Exploring the psychology of rankings, the neuroscience of mistakes, and the DNA of fearlessness, TOP DOG is filled with cutting-edge science told through stories of pilot flight training, NASCAR brawls, political try-outs, ballroom dancing, CIA spies, Wall Street, and so much more. You’ll discover the forces that compel each one of us to compete. You'll learn things such as: • Why Wall Street promotes male analysts, even though women are better at the job. • What nuclear engineers can learn from professional tennis players • Why the best symphony orchestras have the most miserable musicians • What Italy’s domination of the packaging business has in common with the Harvard-Yale football rivalry • Why focusing on what didn’t happen can be more valuable than focusing on what actually did Everyone will be racing to get TOP DOG. |
About the Authors One of the most influential books about children ever published, Po Bronson and Ashley Merryman’s NurtureShock was on the New York Times bestseller for six months. Landing on more than 35 “Year’s Best” lists, NurtureShock has been translated into 16 languages, while the authors have won nine national awards for their reporting, including the PEN USA Literary Award for Journalism and the American Association for the Advancement of Science Award for Science Journalism. Prior to his collaboration with Merryman, Bronson authored five books, including What Should I Do With My Life?, a #1 New York Times bestseller (with more than 10 months on the list), and The Nudist on the Late Shift, also a national bestseller. Merryman’s journalism has also appeared in The Washington Post, Newsweek, Time, and many other venues. About the Publisher  Twelve Books, a
division of the Hachette Book Group, was established
in 2005 with the mission to publish 12 books a year
that enliven the national conversation, with each book
getting the full attention of its publisher, from
acquisition through publication. Cary Goldstein is
Publisher and Editor-in-Chief. Brian McLendon is
Associate Publisher. |